UTM Link Builder

Build campaign-tracked URLs for Google Analytics instantly, free and no signup.

UTM Link Builder

Build a campaign-tracked URL for Google Analytics in seconds.

Your Tracked URL

GA4-Ready Parameters

Generates standard utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters.

Auto-Encoded

Spaces and special characters are automatically URL-encoded so your link always works.

Free & Private

Nothing is sent anywhere — the link is built in your browser.

Frequently Asked Questions

What are UTM parameters used for?

They let Google Analytics (and most other analytics tools) attribute traffic and conversions to the exact campaign, source, and medium that drove the click.

What should I put in utm_medium?

Typically the channel type — like cpc for paid ads, email, social, or referral — kept consistent across campaigns so your reports stay comparable.

Do UTM parameters affect SEO or page ranking?

No, they're purely for analytics tracking and have no impact on search rankings.

Is my campaign data stored?

No, the link is generated entirely in your browser.